IGNOU MS-100 (MM) Project – A Study of Expansion and Reviewing of Distribution Network of Amul

Gujarat Cooperative Milk Marketing Federation Ltd. (GCMMF), is India's largest food product marketing organisation. Its daily milk procurement is approx 13 million lit (peak period) per day from 16,117 village milk cooperative societies, 17 member unions covering 24 districts and 3.18 million milk producer members.

Objectives

• To study the retail outlets base for AMUL products in the city.
• To study to what extent there is Brand Awareness of the name AMUL.
• To study the brand recall of respondents.
• To analyse the advantages and limitations of the present distribution network of the Co.
• To study the buying behaviour and brand preference of the consumer in the city.
• Also, to draw conclusion and suggest some recommendations.

Topic Covered

• Introduction
• Literature Review
• Theoretical Approach
• Methodology
• Data Analysis and Interpretation
• Conclusion
• Suggestions
• Bibliography
• Annexure