IGNOU MS-100 (MM) Project – Critical Study of Marketing Strategies – WRT Thermax Global

Everywhere, enterprises face this challenge of delivering high quality products and services while ensuring margins and, as a corporate citizen, contributing to the efforts of protecting the air we breathe and the water we drink. Thermax’s energy efficient and eco-friendly technologies offer reliable business-to-business partnerships to respond to this critical challenge. They provide the competitive edge to your enterprise to make its mark with superior offerings and community goodwill.

Objectives

• To study the marketing strategies currently adopted by Thermax Global.
• To critically analyse the marketing strategy in the highly competitive Indian scenario and also its competitive product portfolio.
• To get the feedback from various sources in energy sector like employees of various thermal energy companies about Thermax Global.
• To reach to a conclusion to help the company in growing its business.

Topic Covered

• Introduction
• Review of Literature
• Research Methodology
• Profile of Thermax Global
• Data Analysis and Interpretation
• Conclusion and Suggestions
• References
• Annexure