IGNOU MS-100 (MM) Project – Digital Marketing – Way2SMS

Digital Marketing is the practice of promoting products and services using digital distribution channels to reach consumers in a timely, relevant, personal and cost-effective manner. Whilst digital marketing does include many of the techniques and practices contained within the category of Internet Marketing, it extends beyond this by including other channels with which to reach people that do not require the use of The Internet. As a result of this non-reliance on the Internet, the field of digital marketing includes a whole host of elements such as mobile phones, sms/mms, display/banner ads and digital outdoor.

Objectives

• To identify the different approaches to digital marketing-option and opportunities.
• To identify the efficiency and effectiveness of digital marketing.
• To identify the concept of digital marketing.
• To recommend the suggestions for the effective use of digital marketing.

Topic Covered

• Introduction
• Case Study on Way2SMS
• Research Objective and Methodology
• Literature Review
• Primary Findings and Analysis
• Recommendations
• Conclusion and Implications
• Bibliography