IGNOU MS-100 (MM) Project – Post/After Sales Services and Customer Satisfaction Towards Honda Activa

With the recent influx of different brands in today’s four wheel auto segment each striving to satisfy customer with the end results of maintaining loyalty, at present cars as such have become necessity but not a nicety. With this outlook of today’s market, it is even a layman’s perceptive that Honda has stood against all odds this indicates that Honda, by itself reflects a satisfied customer. The two wheeler segment in the automobile industry plays a vital role in India. The present day market is such that a two wheeler is affordable by middle class people in urban areas. It is also more convenient for travelling short distances within the city and for individual, over the years the sales figured of the two wheelers has increased to a very large extent.

Objectives

• To find out the customer satisfaction level.
• To various age groups, qualification, occupation, and household income of all the respondents.
• To find out from which dealer the customer has purchased their product and the source of awareness about the dealership and the product.
• To find the availability of finances schemes and mode of purchase through the various financial schemes.
• To find customer satisfaction level towards sales process.
• To find out the impact of showroom ambience, product briefing and salesman effectiveness.

Topic Covered

• Introduction
• Theoretical Background
• Industrial Back Ground of the Study
• Data Analysis & Interpretation
• Findings, Suggestions & Conclusion
• Annexure
• Bibliography