IGNOU PTS-06 Project – A Study of Tourism Marketing

The positive effects of tourism on a country's economy include the growth and development of various industries directly linked with a healthy tourism industry such as transportation, accommodation, wildlife, arts and entertainment. This brings about the new jobs and revenue generated from the foreign exchange , investments and payments of goods and services provided.

Objectives

• To study the role of publicity in tourism & its historical background.
• To investigate factors responsible for better publicity in tourism.
• To study about promotional budgeting.

Topic Covered

• Introduction
• Review of Related Literature
• Objectives of the Study
• Research Methodology
• Proposed Bibliography
• Performa
• Certificate