IGNOU PTS-06 Project – Consumer’s Views on Hospitality Services Provided by Hospitals: Study of Vivanta By Taj, New Delhi

Hospitality is all about offering warmth to someone who looks for help at a strange or unfriendly place. It refers to the process of receiving and entertaining a guest with goodwill. Hospitality in the commercial context refers to the activity of hotels, restaurants, catering, inn, resorts or clubs who make a vocation of treating tourists. Helped With unique efforts by government and all other stakeholders, including hotel owners, resort managers, tour and travel operators and employees who work in the sector, Indian hospitality industry has gained a level of acceptance world over.

Objectives

• The following objectives are formulated for the present study:
• To study the hospitality services provided by Vivanta By Taj, New Delhi for marketing.
• To analyse the customers’ views & satisfaction for various hotel attributes offered.
• To seek out the customers’ order of preference towards the various hotel attributes.
• To identify the customer’s choice of cuisine and branch
• To appreciate customers’ gourmet and suggest various strategies to be implemented in order to make customer-oriented surfeit.

Topic Covered

• Introduction
• Review of Related Literature
• Profile of Vivanta By Taj, New Delhi
• Data Analysis & Interpretations
• Findings, Recommendations and Conclusion
• Bibliography
• Questionnaire