IGNOU PTS-06 Project – In-depth Study of Tourism Marketing

The 80’s were momentous for the tourism industry. We finally got the recognition which was long overdue. The tourism sector is distinction of being declared a separate industry. But now we all reached to this point of maturing has an interesting and long story. Until some time back that is around 20years nobody in India took tourism and hotel sector seriously.

Objectives

• To study the role of publicity in tourism & its historical background.
• To investigate factors responsible for better publicity in tourism.
• To study about promotional budgeting.

Topic Covered

• Introduction
• Objective of the Study
• Methodology
• Tourism Industry Evolution & Development
• Collection of Material
• Factors Affecting How Much You Should Spend
• Conclusion
• Bibliography