IGNOU PTS-06 Project – Marketing and Production Strategies of Bhopal

Situated in the heart of Madhya Pradesh, the historical city of Bhopal is deservingly the capital of the state. Besides the excellent location of Bhopal, the city is blessed with beautiful landscapes, busy commercial centers, peaceful residential areas and historical monuments. The geographical location of the Bhopal City lies within North Latitude 23º16' and East Longitude 77º36'. The location of Bhopal falls in the northwestern portion of Madhya Pradesh. If seen in the Map of India, Bhopal occupies the central most region of the country. The city of Bhopal shares its border with two large and picturesque lakes.

Objectives

• Optimum utilization of rich tourist resources of the state in order to attract maximum number of domestic and international tourists.
• To facilitate the growth of tourism in the states so that the private sector contributes significantly in the development of tourism in Bhopal.
• Preservation of rich bio-diversity, natural, historical, architectural and cultural heritage of Bhopal with special emphasis on conservation of historical monuments in Bhopal.
• To develop a ready market for the rich and varied handicrafts and cottage industries of Bhopal so as to ensure welfare of artisans/artists.
• To promote inter-cultural understanding through religious/pilgrim tourism and fairs and festivals.
• To promote socio-economic development of Bhopal through tourism with special thrust on backward areas.
• To make tourism a ‘people’s industry’ in the state.
• To open new vistas in tourism like adventure tourism, eco-tourism, camel/horse safaris, river and canal cruise, house boats in Bhopal (Palace-On-Waves), educational tourism, caravan tourism and village tourism.

Topic Covered

• Introduction
• Marketing Strategy of Bhopal Tourism
• Important Tourist Places & Attractions of Bhopal
• Role of Government for the Development Tourism in Bhopal
• Conclusion