IGNOU PTS-06 Project – Marketing of Tourism in Kerala

Kerala, a state situated on the tropical Malabar Coast of southwestern India, is one of the most popular tourist destinations in the country. Named as one of the ten paradises of the world by the National Geographic Traveler, Kerala is famous especially for its ecotourism initiatives. Its unique culture and traditions, coupled with its varied demography, has made Kerala one of the most popular tourist destinations in the world. Growing at a rate of 13.31%, the tourism industry is a major contributor to the state's economy.

Objectives

• To study the various tourist destinations in Kerala with respect to tourism marketing.
• To study the major marketing of architecture in Kerala,
• To study the famous shops for shopping in Kerala,
• To know how we can reach there,
• To study about the tourism marketing in Kerala.

Topic Covered

• Introduction
• Objectives of the Study
• Methodology
• Conclusion
• Bibliography