IGNOU PTS-06 Project – Marketing of Tourism in Promoting in Thrissur, Kerala

India is a large country having many geographical and cultural diversities. Therefore, tourism planning has to be taken up on a regional basis. Each state or a region in the state, as the case may be, identifies the tourism potential of its destination and tries to build them up into viable tourist circuits for greater effectiveness in management.

Objectives

• The major objectives of the present study are as follows:
• To study about the tourism in Thrissur, Kerala.
• To study the marketing of tourism in promoting in Thrissur, Kerala.
• To assess the level of satisfaction of foreign and domestic tourists in the Thrissur, Kerala.
• To study the government role in promoting tourism in Thrissur, Kerala.

Topic Covered

• Introduction
• Tourism in Thrissur, Kerala
• Marketing of Tourism in Promoting in Thrissur, Kerala
• Marketing Strategy of Kerala Tourism
• Level of Satisfaction of Foreign and Domestic Tourists in the Thrissur, Kerala
• The Government Role in Promoting Tourism in Thrissur, Kerala
• Conclusions
• References