IGNOU PTS-06 Project – Marketing Strategies for the Tourism Development in Madhya Pradesh

Madhya Pradesh got its name because of its geographical position, being located in the centre of India. However, it's tagline 'The Heart of Incredible India' has more to do with the fact that it houses facets of the whole of India into this state. From the historical monuments to modern amenities, culture, food and people; this state gives a taste of the entire India packed within its geographical boundaries.

Objectives

• The major objectives of the present study are as follows:
• ToevaluatethepresentscenarioprevailinginthetourismofMadhyaPradesh.
• To discuss the 7 P’s (Marketing Mix) of Madhya Pradesh Tourism.
• To assess the role played by Govt. of Madhya Pradesh Tourism Department in Tourism Promotion.
• To understand the various marketing strategies adopted by the tour operators and Govt. of Madhya Pradesh Tourism Department for promoting Madhya Pradesh Tourism.

Topic Covered

• Introduction
• Madhya Pradesh Tourism
• Madhya Pradesh Tourism Policy (Main Features)
• Marketing Mix of Madhya Pradesh Tourism
• Swot Analysis
• Conclusion/ Summary
• References