IGNOU PTS-06 Project – Marketing Strategies in Tourism

The 80’s were momentous for the tourism industry. We finally got the recognition, which was long overdue. The tourism sector is distinction of being declared a separate industry. But now we all reached to this point of maturing has an interesting and long story, until some time back that is around 20years nobody in India took tourism and hotel sector seriously. They just thought that, well there are some hotels with the purpose to provide a room with a bed for the traveler. What the traveler wanted, nobody wanted to know.

Objectives

• To study the role of publicity in tourism & its historical background.
• To investigate factors responsible for better publicity in tourism.
• To study about promotional budgeting.

Topic Covered

• Introduction
• Objectives & Research Methodology
• Tourism Industry Evolution & Development
• Evolution of Hotel and Catering Industry
• Influence on the Development of the Hotel Industry
• Changes in the Economic and Social Structure
• Publicity and Advertising Publicity And Advertising-Definition And Explanation
• Foundation of an Efficient Publicity Program
• Collection of Material
• Publicity in the Hotel Industry
• Effective Modes of Advertising for Hotel Industry
• Publicity- Planning and Co-Ordination
• Integrating Strategy into an Overall Marketing Program
• Factors Affecting How Much You Should Spend
• Conclusion
• Bibliography