IGNOU PTS-06 Project – Marketing Strategies Tamil Nadu (with reference to State Department of Tourism)

Tourism in India was seen as a mere service sector for a long time.  It has now been recognized as an export industry due to its multiple advantages.  Though Tourism gained importance belatedly, it has grown at a rapid pace and enhanced its share in international tourist arrivals as well as in foreign exchange earnings.

Objectives

• The major objectives of the present study are as follows:
• To study and understand the concept of tourism marketing.
• To study tourism policy of Tamil Nadu Tourism Development Corporation (TTDC)
• To study and understand the tourism marketing of Tamil Nadu Tourism Development Corporation (TTDC)
• To analysis the marketing strategy of Tamil Nadu tourism.
• To present SWOT analysis of Tamil Nadu Tourism Development Corporation (TTDC).

Topic Covered

• Introduction
• Tamil Nadu Tourism
• Tourism Policy of Tamil Nadu Tourism Development Corporation
• Marketing Strategy of Tamil Nadu Tourism
• Analysis of Tourism Policy (Swot) of Tamil Nadu Tourism Development Corporation
• Conclusions and Suggestions
• References