IGNOU PTS-06 Project – Marketing Strategy of Haryana Tourism

India is a large country having many geographical and cultural diversities. Therefore, tourism planning has to be taken up on a regional basis. Each state or a region in the state, as the case may be, identifies the tourism potential of its destination and tries to build them up into viable tourist circuits for greater effectiveness in management.

Objectives

• The major objectives of the present study are as follows:
• To study present scenario of the tourism in Haryana;
• To study the tourism policy of Haryana Tourism Corporation Limited to promote the tourism;
• To study the marketing strategy adopted by Haryana Tourism Corporation Limited to promote the tourism;
• To analyze the tourism policy of Haryana though SWOT analysis.

Topic Covered

• Introduction
• Present Scenario of the Tourism in Haryana
• Tourism Policy of Haryana Tourism Corporation Limited to Promote the Tourism
• Marketing Strategy of Haryana Tourism Corporation Limited to Promote the Tourism
• Analysis of Haryana Tourism Policy (SWOT)
• Suggestions
• References