IGNOU PTS-06 Project – Marketing Strategy of HPTDC (Himachal Pradesh Tourism Development Corporation) in Shimla

Tourism is a trade and industrial activity of immense global implication. The remarkable growth in tourism in modern times at the global level is due to various factors such as the impacts of globalization, emergence of the global village and preference for overseas jobs in general. According to world Tourism organization (WTO), “tourism enriches individuals, families, communities and the entire world”.

Objectives

• The following objectives have been laid down for conducting the study.
• To analyze the Himachal Pradesh Policy for the improvement of tourism sector.
• To highlight Shimla in showcasing with tourism development.
• To examine the barriers of international tourism in Shimla.
• To analyze the international tourist opinion regarding the facilities provided in Shimla.
• To suggest measures for promoting international tourism in Shimla.

Topic Covered

• Introduction
• Review of Related Literature
• Current Scenario of Tourism Industry in Himachal Pradesh and Shimla
• Marketing Strategy of HPTDC in Shimla
• Swat Analysis of HPTDC
• Government Initiatives taken in Shimla for Tourism Promotion
• Conclusion and Suggestions
• Bibliography
• Questionnaire