IGNOU PTS-06 Project – Promotional Activities to Increase Tourism in JK

Set like a Jewelled crown on the map of India, Kashmir is a many faceted diamond, changing character with the seasons - always extravagantly beautiful.Three Himalayan ranges, Karakoram, Zanaskar and Pir Panjal - snow capped, majestic, frame the landscape from northwest to northeast. They are the birthplace of great rivers which flow through the kashmir valley. Raj Taringini the chronology of the Kashmir Kings written by Kalhana eulogises the beauty of Kashmir as follows: "Kasmira Parvati Paroksh; Tat Swami ch Maheswara".

Objectives

• My project study about promotional activities involved in tourism to kashmir
• Marketing of railways in respect to tourist .
• Role of JK government in promoting tourism.
• Facilities for tourism, foreign tourism quota, existence cells,
• important event for marketing promotion.
• Tour packages made by travel agents and tourist bureau.
• Contribution by local people of JK.

Topic Covered

• Introduction
• Conceptually there are 5 main Characteristics of Tourism
• Tourism is Classified Under Various Heads, Based on the Motives of Travel. These are:-
• Incredible India
• Contribution of Railways in Promoting Tourism
• Attractions of Indian Railways
• Promotion of Tourism by Local Bodies via Organisation of Tour Package
• Conclusion
• References