IGNOU PTS-06 Project – The Impact of E-Marketing on Tourism Business of Hotels and Tour Operators in Surat

The Internet is often likened to a high-speed digital highway with millions passing by every minute. Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and e-mail to drive direct sales via e-commerce as well as sales leads from Web sites or emails. Internet marketing and online advertising efforts are typically used in conjunction with traditional types of advertising like radio, television, newspapers and magazines.

Objectives

• Following objectives are formulated for the proposed study
• To examine the effect of internet on the marketing of hotels and tour operators in city Surat.
• To explore the areas where e-marketing has changed the business dimensions of small tour operators and hoteliers in city Surat.
• To assess the usage of internet for the marketing of the business in hotel and tour and travel industry.
• To find out the difference in the e-sales and the conventional sales.

Topic Covered

• Introduction
• Review of Related Literature
• Research Methodology
• Data Analysis and Interpretation
• Conclusion and Suggestion
• Reference