IGNOU PTS-06 Project – Tourism Marketing Strategies of Delhi

Delhi is a palimpsest, bearing the complexities, the contradictions, the beauty and the dynamism of a city where the past coexists with the present. Many dynasties ruled from here and the city is rich in the architecture of its monuments. Diverse cultural elements absorbed into the daily life of the city have enriched its character. Exploring the city can be a fascinating and rewarding experience. India, a land of snake charmers and magicians and the capital of this land of mysteries is Delhi. Delhi is just not a city but it is a book, a book which narrates the history of India.

Objectives

• To study the concept of marketing in DELHI.
• To study marketing strategy in DELHI
• To discuss and find the marketing resources of DELHI.
• To understand the proper guidelines that must be required to maintain marketing of DELHI.

Topic Covered

• Introduction to Delhi
• Achievements
• Role of Government for the Development of Tourism in Delhi
• Conclusion