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This particular Assignment references the syllabus chosen for the subject of Retailing, for the July 2024 - June 2025 session. The code for the assignment is BRL-102 and it is often used by students who are enrolled in the BBARIL Degree.
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(A) Short Type Questions
1. Describe the different qualities of sales persons engaged in personal selling.
2. Explain the different types of sales presentations.
3. Explain the stages of consumer decision making process.
4. What are the different types of stores?
5. What is “SPIN” selling? Explain.
6. Explain few strategies to be used for budget sourcing?
7. What do you understand by the term "marketing mix"? Explain with an examples.
(B) Essay Type Questions
8. Write about the social media marketing and discuss the SEO in social media marketing.
9. What do you meant by Personal selling? Explain the importance of Personal selling from the point of view of manufacturers.
(A) Short Type Questions
1. What are the types of decision-making processes? Explain with an example.
2. What are the steps in individual selling? How are they different from the B2B selling?
3. Explain the growing importance of retailing.
4. Define personal selling. Explain the various types of personal selling.
5. What is sales promotion? Explain main objectives of sales promotion with examples.
6. Explain the different fundamentals and needs of advertising in retail?
7. Explain the different types of retail promotion with examples.
(B) Essay Type Questions
8. What are the emerging trends in retail marketing? Elaborate with examples.
9. Explain different types of pricing strategy practiced by retailers?
(क) लघु प्रकार के प्रश्न
1. निर्णय लेने की प्रक्रियाएँ कितने प्रकार की होती हैं? उदाहरणके साथ समझाएं।
2. व्यक्तिगत बिक्री के चरण क्या हैं? वे बी 2 बी बिक्री से कैसे अलग हैं।
3. खुदरा बिक्री ( रिटेलिंग) के बढ़ते महत्व की व्याख्या करें।
4. व्यक्तिगत विक्रय को परिभाषित करें। व्यक्तिगत विक्रय के विभिन्न प्रकारों को समझाइये |
5. विक्रय प्रचार (sales promotion) क्या है? उदाहरण सहित विक्रयप्रचार के मुख्य उद्देश्य बताइये ।
6. रिटेल में विज्ञापन के विभिन्न बुनियादी सिद्धांतों और आवश्यकताओं की व्याख्या करें ।
7. रिटेल प्रचार के विभिन्न प्रकारों को उदाहरण सहित समझाइये ।
(ख) निबंध प्रकार के प्रश्न
8. रिटेल विपणन में उभरते रुझान क्या हैं? उदाहरण सहित विस्तार में बताये ।
9. खुदरा विक्रेताओं (रिटेलर) द्वारा अपनाई जाने वाली विभिन्न प्रकार की मूल्य निर्धारण रणनीति की व्याख्या करें ?
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