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This particular Assignment references the syllabus chosen for the subject of Business Administration, for the January 2024 - December 2024 session. The code for the assignment is BRL-110 and it is often used by students who are enrolled in the BBARIL Degree.
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(A) Short Type Questions
1. What is information technology? What are its applications?
2. Explain various functions of Merchandise Management System?
3. Explain the different types of purchase orders. Also define the functions of MMS related to purchase order.
4. Distinguish between the following:
a) Barcode Scanner and RFID
b) Institutional Sign and Informational Sign
c) Interior Display and Window Display
d) CRM and Social CRM
5. Write short notes on the following:
a) Data Polling
b) Security Logs
c) KPI and Compliance Visibility
d) Integrated Marketing Campaign Management
6. Briefly comment on the following:
a) “Networks and telecommunications are the important components of information systems”.
b) The person who chooses the POS software must have an intimate knowledge of the inner working of the business.
c) Due to global supply chain, the food products available on supermarket shelves may have travelled hundreds of kilometers before reaching the store.
d) “Business Intelligence (BI) is a tool to fulfill promises to customers”.
7. Discuss the benefits and considerations of implementing a CRM system.
(B) Essay Type Questions
8. What are the areas of big data analytics in retail? Explain any two with their respective KPIs.
9. What is meant by online retailing? Discuss the advantages and shortcomings of e-retailing.
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