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This particular Assignment references the syllabus chosen for the subject of Journalism and Mass Communication, for the January 2024 - July 2024 session. The code for the assignment is MJM-30 and it is often used by students who are enrolled in the MA Degree.
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1. Write notes on following
a. Maslow’s Hierarchy of Needs
b. Two-step flow of communication
2. What do you understand by cultural imperialism? Express your opinion on the role of media in cultural imperialism in the Indian context.
3. Explain the media dependency theory in detail. Use suitable examples.
4. Take a week's national and regional newspapers and study the front page news in them. Then compare and make an analytical report on how the agenda created by the media differs for both. You may paste important news clippings.
5. Write short notes on any four of the following
a. Selective Perception
b. Cognitive Dissonance
c. Technological Determinism
d. Audience Research
e. Frankfurt School
f. Hidden Persuasion
1. Take a week’s national and regional newspapers and study the front page news on them. Then compare and make an analytical report on how agenda created by the media is different for both. You may paste the clippings of important news items.
2. Select any five TV ads of your choice and analyse their strategies of persuasion. Mention their target audience, communication strategy and marketing strategy. In your opinion, rate their persuasive strategies on a scale of 1 to 5, 5 being the highest along with reasons.
3. Hegemony or ideological and cultural domination has often been the root cause of conflict the world over. Analyse this in today’s scenario in global context. (500 words)
4. How is the theory of political economy applicable to YouTube channels? Analyse with respect to influencers and the way they manipulate public opinion. (500 words)
5. Get the latest media and entertainment report of a credible market research agency and chart the audience segmentation and revenues earned by different media. Draw an analysis to indicate the shift of preference from one media to another.
1. निम्नलिखित पर टिप्पणियाँ लिखें (प्रत्येक 300 शब्द ):
a. मास्लो की आवश्यकताओं का पदानुक्रम
b. संचार का दो चरणीय प्रवाह
2. सांस्कृतिक साम्राज्यवाद से आप क्या समझते हैं ? भारतीय संदर्भ में सांस्कृतिक साम्राज्यवाद में मीडिया की भूमिका पर अपने विचार व्यक्त करें।
3. मीडिया निर्भरता (Media Dependency) सिद्धांत को विस्तार से समझाइये। उपयुक्त उदाहरणों का प्रयोग करें।
4. एक सप्ताह के एक राष्ट्रीय और क्षेत्रीय समाचार पत्र लें और उनमें पहले पन्ने की खबरों का अध्ययन करें। फिर तुलना करें और एक विश्लेषणात्मक रिपोर्ट बनाएं कि मीडिया द्वारा बनाया गया एजेंडा दोनों के लिए कैसे भिन्न है। आप महत्वपूर्ण समाचारों की कतरनें चिपका सकते हैं।
5. निम्नलिखित में से किन्हीं चार पर संक्षिप्त टिप्पणियाँ लिखें (प्रत्येक 150 शब्द ):
क. चयनात्मक धारणा (Selective Perception)
ख. संज्ञानात्मक असंगति (Cognitive Dissonance)
ग. तकनीकी नियतिवाद (Technological Determinism)
घ. श्रोता अनुसंधान
च. फ्रैंकफर्ट स्कूल
छ. गुप्त प्रेरण (Hidden Persuasion)
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