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This particular Assignment references the syllabus chosen for the subject of Marketing Management, for the January 2024 - July 2024 session. The code for the assignment is MMPM-09 and it is often used by students who are enrolled in the MBA (New), PGDIMM, MBAMM Degree.
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1 a) Distinguish and discuss the terms retail and retailing. By using secondary data and internet sources bring out the evolution of the retail sector since the last decade and a half. Highlight the nature, structure, growth, challenges and opportunities that are available to the sector.
b) Discuss the concept and the essence of the theory of wheel of retailing with a suitable illustration.
2 a) Explain the importance of strategic planning process in the context of retail business. Pickup any retail business of your choice and discuss the process.
b) What is retail life cycle theory? Discuss the various stages of the retail life cycle and explain their role and importance as a tool for business development.
3 a) When and how locational decisions assume importance in retailing? Explain the locational decisions theories that would help in making the right choice. Illustrate with a suitable example.
b) Explain the terms retail product mix and merchandising with examples. How would you go about planning merchandising for a new brand of premium readymade garments for men?
4 a) Discuss the importance and essence of store atmospherics. What are the key components of store atmospherics that you are familiar with? Elaborate.
b) Discuss the relationship of sourcing and inventory management in retail business. Discuss the steps involved in sourcing and highlight their significance.
1 a) Explain the terms retailing and retail business with suitable illustrations. What are the challenges faced by Indian retailers offer the possible solutions that you would recommend to face these challenges.
b) Discuss the concept of wheel of retailing and the various stages that are involved. Explain taking suitable example from the recent past.
2 a) What are the elements of a strategic planning process? Explain in detail their significance?
b) Why independent retailers are the most common type of retailer found everywhere? Discuss giving reasons.
3 a) Define the term product line retailing. Explain in detail about the specialty store and give a few examples of such stores in India.
b) Discuss the term Merchandise and explain the various factors to be considered while undertaking merchandise planning.
4 a) What is retail marketing mix? Explain the elements of retail marketing mix? Justify the existence of extended marketing mix elements for retail sector?
b) Explain the role of CRM in retail business. Do you consider that the CRM software used by organized retailers to target customers could be deployed in mom-and-pop stores? Why or why not?
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