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This particular Assignment references the syllabus chosen for the subject of Tourism Management, for the January 2023 - July 2023 session. The code for the assignment is MTTM-15 and it is often used by students who are enrolled in the MTTM Degree.
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1. Explain the concept of Business travel and MICE tourism. State the special needs of the business traveler as compared to general tourists.
2. Write a detailed note on ‘Convention Management.
3. What do you understand by ‘Incentive Travel’? Prepare an itinerary for an Incentive tour for Executive Levels of a firm for a destination within India.
4. How do MICE contribute to successful operations of high-end hotels and resorts?
5. Discuss the importance and role of Sponsors in marketing and promotion of Conventions.
6. Who is a Meeting Planner? Describe his/her role at different stages of planning for an Event.
7. For what purpose are Trade Fairs and Exhibitions usually organized? Outline the role of major players involved in planning, designing and organizing Trade fairs?
8. Discuss the various areas that would require a special set of planning as far as MICE is concerned.
9. As the Manager of a Travel Agency, how will you attract business travelers and increase your Agency’s Business travel share?
10. Explain the term “Marketing Plan’. How will you develop a Marketing Plan for an Event?
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