BEGG-171 English Topics Covered
Block 1 – Introduction to Mass Communication
- Unit 1 – The Concept of Communication
- Unit 2 – Mass Media and Communication
- Unit 3 – Characteristics of Different Mass Media
- Unit 4 – Writing for Mass Media
Block 2 – Advertisements
- Unit 1 – Types of Advertising
- Unit 2 – Public Service Advertisements
- Unit 3 – TV Ads and Story Boards
- Unit 4 – Ethics in Advertising
Block 3 – Media Writing
- Unit 1 – Script Writing for Radio and TV
- Unit 2 – Writing for News
- Unit 3 – Editorial Writing
- Unit 4 – Editing for Print and Online Media
Block 4 – Introduction to Social and Cyber Media
- Unit 1 – Types of Social Media
- Unit 2 – The World Wide Web
- Unit 3 – Internet and Impact on Journalism
- Unit 4 – Impact of Social and Cyber Media