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BRL-102 English Topics Covered
Block 1 – All Units
- Unit 1 – Overview of Retailing Marketing
- Unit 2 – Understanding Shoppers and Shopper’s Behaviour
- Unit 3 – Personal Selling
- Unit 4 – Customer and Customer’s Needs
- Unit 5 – Steps in Selling-I
- Unit 6 – Steps in Selling-II
- Unit 7 – Overview of Retail Promotion
- Unit 8 – Advertising and Promotion
- Unit 9 – In-store Promotion and management
- Unit 10 – In-store Promotion
- Unit 11 – In-Store Promotions, Strategies, Budget, and Evaluation
- Unit 12 – In-Store Promotions: Types and Techniques of Sales
- Unit 13 – Promotions Through Social Media
- Unit 14 – Local Store Marketing
