IGNOU BRL-02 Retail Marketing and Communication - Latest Help Book Edition

BRL-02 English Topics Covered

Block 1 – All Units

• Unit 1 – Overview of Retail Marketing
• Unit 2 – Understanding Shoppers and Shoppers’ Behavior
• Unit 3 – Personal Selling
• Unit 4 – Customer and Customer’s Needs
• Unit 5 – Steps in Selling-I
• Unit 6 – Steps in Selling-II
• Unit 7 – Overview of Retail Promotions
• Unit 8 – Advertising and Promotion
• Unit 9 – In-store Promotion and Management
• Unit 10 – In-store Objectives, Advantages and Limitations
• Unit 11 – In-store Promotions, Strategies, Budgets and Evaluation
• Unit 12 – Types and Techniques of Sales In-store Promotions