MS-11 English Topics Covered
Block 1 – Introduction to Strategic Management
- Unit 1 – Concept of Strategy
- Unit 2 – Process of Strategy
- Unit 3 – Strategic Framework
Block 2 – Strategic Analysis
- Unit 1 – Environmental Analysis
- Unit 2 – Competitive Forces
- Unit 3 – Internal Analysis
Block 3 – Business Level Strategy
- Unit 1 – Cost
- Unit 2 – Differentiation and Focus
Block 4 – Corporate Level Strategy
- Unit 1 – Growth Strategies-I
- Unit 2 – Growth Strategies-II
- Unit 3 – Strategic Alliances
- Unit 4 – Turnaround
Block 5 – Implementation and Control
- Unit 1 – Structural Dimensions
- Unit 2 – Behavioural Dimensions
- Unit 3 – Control
- Unit 4 – Evaluation of Strategy