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IGNOU MS-11 Strategic Management - Latest Help Book Edition

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Chapter-wise Reference Book with Previous Year Solved Question Papers of MS-11 Strategic Management for IGNOU MBA (MS) Management.

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  •  Up-to-Date Content
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  •  University Syllabus Coverage
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MS-11 English Topics Covered

Block 1 – Introduction to Strategic Management

  • Unit 1 – Concept of Strategy
  • Unit 2 – Process of Strategy
  • Unit 3 – Strategic Framework

Block 2 – Strategic Analysis

  • Unit 1 – Environmental Analysis
  • Unit 2 – Competitive Forces
  • Unit 3 – Internal Analysis

Block 3 – Business Level Strategy

  • Unit 1 – Cost
  • Unit 2 – Differentiation and Focus

Block 4 – Corporate Level Strategy

  • Unit 1 – Growth Strategies-I
  • Unit 2 – Growth Strategies-II
  • Unit 3 – Strategic Alliances
  • Unit 4 – Turnaround

Block 5 – Implementation and Control

  • Unit 1 – Structural Dimensions
  • Unit 2 – Behavioural Dimensions
  • Unit 3 – Control
  • Unit 4 – Evaluation of Strategy

Previous Year Solved Question Papers Included

 English (Total-32, Solved-13, Unsolved-19)

  • June (2005-2020)
  • December (2005-2020)

About MS-11 Help Book Latest Edition

University : IGNOU (Indira Gandhi National Open University)
Title :Strategic Management
Language(s) : English
Code : MS-11
Degree :
Subject : Management
Course : Core Courses (CC)
ISBN : 978-81-89086-71-8(English)
Pages : 392(English)
Weight : 0.298kg
Dimensions : (L) 21cm, (W) 14cm, (H) 1.568cm
Author : Gullybaba.com Panel
Publisher : Gullybaba Publishing House Pvt. Ltd.
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