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MS-63 English Topics Covered
Block 1 – Product Management- Introduction
- Unit 1 – Product Management – Basic Concepts
- Unit 2 – The Product Management Process
- Unit 3 – The Product Planning System
Block 2 – Managing Products
- Unit 1 – Product Line Decisions
- Unit 2 – Product Life Cycle
- Unit 3 – Product Portfolio
- Unit 4 – Product Pricing
Block 3 – Branding and Packaging Decisions
- Unit 1 – Branding Decisions
- Unit 2 – Product Positioning
- Unit 3 – Brand Equity
- Unit 4 – Packaging Decisions
Block 4 – New Product Development
- Unit 1 – Organising for Product Development
- Unit 2 – Generation, Screening and Development New Product Ideas
- Unit 3 – Economic Analysis -Evaluation New Product Ideas/Concepts
Block 5 – Implementing New Product Decision
- Unit 1 – Concept Development and Testing
- Unit 2 – Physical Development of the Product
- Unit 3 – Pre-test Marketing and Test Marketing
- Unit 4 – Product Launch
