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MS-64 English Topics Covered
Block 1 – International Marketing: An Introduction
- Unit 1 – Scope and Size of International Markets
- Unit 2 – Conceptual Framework
- Unit 3 – Institutional Framework
Block 2 – Environment of International Business
- Unit 1 – Cultural Environment
- Unit 2 – Political and Legal Environment
- Unit 3 – Strategic Retail Planning Process
Block 3 – Policy Framework and Procedural Aspects
- Unit 1 – India’s Export – Import Policy
- Unit 2 – Export – Import Documentation
Block 4 – International Marketing Mix
- Unit 1 – International Product Policy and Planning
- Unit 2 – International Advertising
- Unit 3 – International Pricing Policy
- Unit 4 – International Distribution and Sales Policy
Block 5 – International Marketing Planning
- Unit 1 – International Market Selection
- Unit 2 – International Marketing Research
- Unit 3 – International Marketing Planning and Control
