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IGNOU MS-66 Marketing Research - Latest Help Book Edition

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Top quality (Latest) Books with solved PYQ to Score High in Less Time inMS-66 Marketing Research for IGNOU MBA (MS) Marketing Management.

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MS-66 English Topics Covered

Block 1 – Marketing Research Concepts and Design

  • Unit 1 – Marketing Research – Meaning and Importance
  • Unit 2 – Organisation of Marketing Research in India
  • Unit 3 – Research Design

Block 2 – Data Collection

  • Unit 1 – Data Collection
  • Unit 2 – Sampling
  • Unit 3 – Questionnaire Design and Development
  • Unit 4 – Attitude Measurement & Scaling

Block 3 – Data Processing and Analysis

  • Unit 1 – Qualitative Research
  • Unit 2 – Data Processing – Coding, Tabulation and Data Presentation
  • Unit 3 – Description & Inference from Sample Data
  • Unit 4 – Analysis of Association

Block 4 – Multivariate Analysis

  • Unit 1 – Regression Analysis, Discriminant Analysis and Factor Analysis
  • Unit 2 – Conjoint Analysis
  • Unit 3 – Cluster Analysis and Multi-Dimensional Scaling
  • Unit 4 – Application of Marketing Research in India – Some Case Studies

Previous Year Solved Question Papers Included

English (Total-5, Solved-0, Unsolved-5)

  • June (2020-2022)
  • December (2020-2021)

About MS-66 Help Book Latest Edition

University : IGNOU (Indira Gandhi National Open University)
Title :Marketing Research
Language(s) : English
Code : MS-66
Degree :
Subject : Marketing Management
Course : Core Courses (CC)
ISBN : 978-93-5554-407-0(English)
Pages : 156(English)
Weight : 0.125kg
Dimensions : (L) 21cm, (W) 15cm, (H) 1cm
Author : Gullybaba.com Panel
Publisher : Gullybaba Publishing House Pvt. Ltd.
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Marketing Research

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