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IGNOU MMPC-06 Marketing Management - Latest Help Book Edition

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Chapter-wise Reference Book with Previous Year Solved Question Papers of MMPC-06 Marketing Management for IGNOU MBA (New), MBAFM, MBAHM, MBAMM, MBAOM, MBF (New) Marketing Management.

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MMPC-01
MMPC-02
MMPC-03
MMPC-04
MMPC-05
MMPC-06
MMPC-07
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MMPC-01
MMPC-02
MMPC-03
MMPC-04
MMPC-05
MMPC-06
MMPC-07
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Semester : 
1st
Year : 
1st
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MMPC-01
MMPC-02
MMPC-03
MMPC-04
MMPC-05
MMPC-06
MMPC-07
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Year : 
1st
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MMPC-01
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MMPC-01
MMPC-02
MMPC-03
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MMPC-05
MMPC-06
MMPC-07
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MMPC-06 English Topics Covered

Block 1 – Introduction to Marketing and Markets

  • Unit 1 – Marketing: An Overview
  • Unit 2 – Marketing Environment Analysis
  • Unit 3 – Market Segmentation, Targeting and Positioning
  • Unit 4 – Consumer Behavior

Block 2 – Product and Pricing Decisions

  • Unit 1 – Product Decisions
  • Unit 2 – Branding and Packaging Decisions
  • Unit 3 – Product Life Cycles and New Product Development
  • Unit 4 – Pricing Decisions

Block 3 – Distribution and Promotion Decisions

  • Unit 1 – Integrated Marketing Communications
  • Unit 2 – Advertising and Sales Promotion
  • Unit 3 – Personal Selling and Managing Sales Personnel
  • Unit 4 – Distribution Management

Block 4 – Sectoral Applications and Emerging Issues

  • Unit 1 – Marketing of Services
  • Unit 2 – Digital Marketing
  • Unit 3 – Other Emerging Issues in Marketing

Previous Year Solved Question Papers Included

English (Total-7, Solved-5, Unsolved-2)

  • Sample Paper-I
  • Sample Paper-II
  • Guess Paper-I
  • Guess Paper-II
  • June (2022-2023)
  • December (2022)

About MMPC-06 Help Book Latest Edition

University : IGNOU (Indira Gandhi National Open University)
Title :Marketing Management
Language(s) : English
Code : MMPC-06
Degree :
Subject : Marketing Management
Course : Core Courses (CC)
ISBN : 978-93-5554-001-0(English)
Pages : 352(English)
Weight : 0.000kg
Dimensions : (L) 21cm, (W) 14cm, (H) 0.000cm
Author : Gullybaba.com Panel
Publisher : Gullybaba Publishing House Pvt. Ltd.

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