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IGNOU MMPM-03 Product and Brand Management - Latest Help Book Edition

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MMPM-03
MMPM-03
1st Choice of IGNOU Students to Score High in IGNOU Exam

Top quality (Latest) Books with solved PYQ to Score High in Less Time inMMPM-03 Product and Brand Management for IGNOU MBA (New), MBAMM, PGDIMM Marketing Management.

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  •  Up-to-Date Content
  •  Easy to Understand
  •  University Syllabus Coverage
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MMPM-01
MMPM-02
MMPM-03
MMPM-05
Language : 
English
Semester : 
3rd
Year : 
2nd
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MMPC-15
MMPC-16
MMPM-01
MMPM-02
MMPM-03
MMPM-05
Language : 
English
Semester : 
3rd
Year : 
2nd
₹850.00
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MMPM-01
MMPM-02
MMPM-03
MMPM-05
Language : 
English
Semester : 
3rd
Year : 
2nd
₹575.00
₹1,150.00
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MMPM-03 English Topics Covered

Block 1 – Introduction to Product Management

  • Unit 1 – Basic Concepts of Product and Product Planning
  • Unit 2 – Product Life Cycle (PLC)
  • Unit 3 – Product Line Decisions
  • Unit 4 – Product Portfolio

Block 2 – New Product Development and Implementation

  • Unit 1 – Organising for New Product Development
  • Unit 2 – Generation, Screening and Development of New Product Ideas
  • Unit 3 – Concept Development Testing and Physical Development of the Product
  • Unit 4 – New Product Launch

Block 3 – Brand Management

  • Unit 1 – Brand Concepts and Evolution
  • Unit 2 – Brand Equity
  • Unit 3 – Brand Building Blocks: Identify, Image and Positioning
  • Unit 4 – Brand Architecture and Brand Extension

Block 4 – Managing Brand Equity

  • Unit 1 – Enhancing Brand Equity
  • Unit 2 – Managing Brands over Time and Geographies
  • Unit 3 – Measuring Brand Equity

Previous Year Solved Question Papers Included

English (Total-6, Solved-4, Unsolved-2)

  • Sample Paper-I
  • Sample Paper-II
  • Guess Paper-I
  • Guess Paper-II
  • December (2022)
  • June (2023)

About MMPM-03 Help Book Latest Edition

University : IGNOU (Indira Gandhi National Open University)
Title :Product and Brand Management
Language(s) : English
Code : MMPM-03
Degree :
Subject : Marketing Management
Course : Specialization Course
ISBN : 978-93-5554-263-2(English)
Pages : 240(English)
Weight : 0.192kg
Dimensions : (L) 21cm, (W) 15cm, (H) 1cm
Author : Gullybaba.com Panel
Publisher : Gullybaba Publishing House Pvt. Ltd.

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