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MMPM-03 English Topics Covered
Block 1 – Introduction to Product Management
- Unit 1 – Basic Concepts of Product and Product Planning
- Unit 2 – Product Life Cycle (PLC)
- Unit 3 – Product Line Decisions
- Unit 4 – Product Portfolio
Block 2 – New Product Development and Implementation
- Unit 1 – Organising for New Product Development
- Unit 2 – Generation, Screening and Development of New Product Ideas
- Unit 3 – Concept Development Testing and Physical Development of the Product
- Unit 4 – New Product Launch
Block 3 – Brand Management
- Unit 1 – Brand Concepts and Evolution
- Unit 2 – Brand Equity
- Unit 3 – Brand Building Blocks: Identify, Image and Positioning
- Unit 4 – Brand Architecture and Brand Extension
Block 4 – Managing Brand Equity
- Unit 1 – Enhancing Brand Equity
- Unit 2 – Managing Brands over Time and Geographies
- Unit 3 – Measuring Brand Equity
