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MMPM-05 English Topics Covered
Block 1 – Marketing of Services: An Overview
- Unit 1 – Marketing of Services: An Introduction
- Unit 2 – Conceptual Framework for Services Marketing
- Unit 3 – Consumer Behaviour in Services
Block 2 – Service Marketing Mix
- Unit 1 – Product Decisions
- Unit 2 – Pricing Decisions
- Unit 3 – Place Decisions
- Unit 4 – Promotion Decisions
Block 3 – Extended Marketing Mix for Services
- Unit 1 – Managing People
- Unit 2 – Managing Physical Evidence
- Unit 3 – Managing Service Process
Block 4 – Strategic Issues
- Unit 1 – Managing Service Quality
- Unit 2 – International Trade in Services
- Unit 3 – Managing Demand and Capacity
- Unit 4 – Emerging Issues in Marketing of Services
