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Buy IGNOU Marketing Research Help Books with solved previous year's questions, designed for IGNOU MBA students with clear explanations, practical examples
IGNOU MMPM-06 Marketing Research - Latest Help Book Edition
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Chapter-wise Reference Book with Previous Year Solved Question Papers of MMPM-06 Marketing Research for IGNOU MBA (New), MBAMM, PGDIMM Marketing Management.
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MMPM-06 English Topics Covered
Block 1 – Concepts and Applications
- Unit 1 – Marketing Research: An Introduction
- Unit 2 – Applications of Marketing Research and Ethical Issues
- Unit 3 – Identifying and Defining Research Problems
Block 2 – Data Collection and Processing
- Unit 1 – Research Design Formulation
- Unit 2 – Data Collection: Qualitative and Quantitative
- Unit 3 – Data Processing
Block 3 – Data Analysis
- Unit 1 – Hypothesis Testing
- Unit 2 – Correlation and Simple Linear Regression
- Unit 3 – Multiple Regression Analysis
- Unit 4 – Discriminant Analysis and Logistic Regression Analysis
- Unit 5 – Factor Analysis and Cluster Analysis
- Unit 6 – Conjoint Analysis and Multidimensional Scaling
Block 4 – Emerging Issues
- Unit 1 – Big Data and Marketing Research
- Unit 2 – Internet based Marketing Research
- Unit 3 – Marketing Research and Social Media
Previous Year Solved Question Papers Included
English (Total-1, Solved-1, Unsolved-0)
- June (2023)
About MMPM-06 Help Book Latest Edition
| University | : | IGNOU (Indira Gandhi National Open University) |
| Title | : | Marketing Research |
| Language(s) | : | English |
| Code | : | MMPM-06 |
| Degree | : | |
| Subject | : | Marketing Management |
| Course | : | Specialization Course |
| ISBN | : | 978-93-5554-581-7(English) |
| Pages | : | 288(English) |
| Weight | : | 0.23kg |
| Dimensions | : | (L) 21cm, (W) 15cm, (H) 1cm |
| Author | : | Gullybaba.com Panel |
| Publisher | : | Gullybaba Publishing House Pvt. Ltd. |
