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IGNOU MMPM 7 Integrated Marketing Communication help book and guide book Chapter-wise with Solved Latest Previous Year Question, IGNOU MBA book
IGNOU MMPM-07 Integrated Marketing Communication - Latest Help Book Edition
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Chapter-wise Reference Book with Previous Year Solved Question Papers of MMPM-07 Integrated Marketing Communication for IGNOU MBA (New), MBAMM, PGDIMM Marketing Management.
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MMPM-07 English Topics Covered
Block 1 – Introduction to Integrated Marketing Communication
- Unit 1 – Introduction to IMC
- Unit 2 – Digital Era: Integration of Communication
Block 2 – Advertising Campaign Planning and Execution
- Unit 1 – Advertising Campaign Planning: Strategic Considerations
- Unit 2 – Advertising Campaign Planning: Creative Considerations
- Unit 3 – Advertising Campaign Planning: Media Considerations
- Unit 4 – Measuring Advertising Effectiveness
Block 3 – Marketing Communication Mix
- Unit 1 – Managing Sales Promotion
- Unit 2 – Direct Marketing
- Unit 3 – Publicity and Public Relations
- Unit 4 – Digital Marketing IMC: Budget Considerations
Block 4 – Strategies for IMC
- Unit 1 – Media Buying: Changing Paradigms
- Unit 2 – IMC: Legal and Ethical Issues
- Unit 3 – Consumer Movement in India and Implications for IMC
- Unit 4 – Strategies for Integrating the IMC Elements
Previous Year Solved Question Papers Included
English (Total-2, Solved-2, Unsolved-0)
- June (2023)
- December (2023)
About MMPM-07 Help Book Latest Edition
| University | : | IGNOU (Indira Gandhi National Open University) |
| Title | : | Integrated Marketing Communication |
| Language(s) | : | English |
| Code | : | MMPM-07 |
| Degree | : | |
| Subject | : | Marketing Management |
| Course | : | Specialization Course |
| ISBN | : | 978-93-5554-591-6(English) |
| Pages | : | 240(English) |
| Weight | : | 0.192kg |
| Dimensions | : | (L) 21cm, (W) 15cm, (H) 1cm |
| Author | : | Gullybaba.com Panel |
| Publisher | : | Gullybaba Publishing House Pvt. Ltd. |
