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Buy IGNOU MMPM-08 Rural Marketing Help Book & Study-Guide with solved previous year question, Rural markets in india, IGNOU MBA Help Book,
IGNOU MMPM-08 Rural Marketing - Latest Help Book Edition
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Chapter-wise Reference Book with Previous Year Solved Question Papers of MMPM-08 Rural Marketing for IGNOU MBA (New), MBAMM, PGDIMM Marketing Management.
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MMPM-08 English Topics Covered
Block 1 – Rural Markets – An Overview
- Unit 1 – Rural Markets in India
- Unit 2 – Understanding Rural Environment: I
- Unit 3 – Understanding Rural Environment: II
Block 2 – Understanding the Rural Consumers
- Unit 1 – Rural Buying Behaviour and Influencing Factors
- Unit 2 – Trends in Consumer Behaviour
- Unit 3 – Rural Marketing Research
- Unit 4 – Case Study
Block 3 – Marketing Mix Strategies
- Unit 1 – Product and Service Decisions
- Unit 2 – Pricing Decisions
- Unit 3 – Integrated Marketing Communications (IMC) for Rural Markets
- Unit 4 – Case Study
Block 4 – Accessing Rural Markets
- Unit 1 – Physical Infrastructure and Dynamics of Distribution
- Unit 2 – Participants in the Rural Distribution Process
- Unit 3 – Retailing and Distribution Strategy
- Unit 4 – Case Study
Previous Year Solved Question Papers Included
English (Total-4, Solved-4, Unsolved-0)
- Sample Paper-I
- Sample Paper-II
- Sample Paper-III
- Sample Paper-IV
About MMPM-08 Help Book Latest Edition
| University | : | IGNOU (Indira Gandhi National Open University) |
| Title | : | Rural Marketing |
| Language(s) | : | English |
| Code | : | MMPM-08 |
| Degree | : | |
| Subject | : | Marketing Management |
| Course | : | Specialization Course |
| ISBN | : | 978-93-5554-871-9(English) |
| Pages | : | 256(English) |
| Weight | : | 0.205kg |
| Dimensions | : | (L) 21cm, (W) 15cm, (H) 1cm |
| Author | : | Gullybaba.com Panel |
| Publisher | : | Gullybaba Publishing House Pvt. Ltd. |
