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IGNOU MMPM-09 Retail Management Help-Book & Study-Guide with solved previous year question paper, MBAMM PGDIMM MBA help book
IGNOU MMPM-09 Retail Management - Latest Help Book Edition
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Top quality (Latest) Books with solved PYQ to Score High in Less Time inMMPM-09 Retail Management for IGNOU MBA (New), MBAMM, PGDIMM Marketing Management.
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- University Syllabus Coverage
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MMPM-09 English Topics Covered
Block 1 – Introduction to Retail Management
- Unit 1 – An Overview of Retail Sector
- Unit 2 – Concepts of Retailing
- Unit 3 – Retail Environment
Block 2 – Retail Planning and Formats
- Unit 1 – Strategic Retail Planning Process
- Unit 2 – Models of Retailing
- Unit 3 – Based on Ownership
- Unit 4 – Store and Non-Store Based Retail Formats
Block 3 – Retail Mix Strategies
- Unit 1 – Retail Location Strategy
- Unit 2 – Retail Product Mix and Merchandise Strategy
- Unit 3 – Retail Pricing Strategy
- Unit 4 – Retail Communication Mix Strategy
- Unit 5 – Physical Evidence
Block 4 – Retail Operations Management
- Unit 1 – Managing Store Operations
- Unit 2 – Sourcing and Inventory Management
- Unit 3 – Managing People and Processes
- Unit 4 – Customer Relationship Management
Previous Year Solved Question Papers Included
English (Total-1, Solved-1, Unsolved-0)
- June (2023)
About MMPM-09 Help Book Latest Edition
| University | : | IGNOU (Indira Gandhi National Open University) |
| Title | : | Retail Management |
| Language(s) | : | English |
| Code | : | MMPM-09 |
| Degree | : | |
| Subject | : | Marketing Management |
| Course | : | Specialization Course |
| ISBN | : | 978-93-5554-590-9(English) |
| Pages | : | 262(English) |
| Weight | : | 0.21kg |
| Dimensions | : | (L) 21cm, (W) 15cm, (H) 1cm |
| Author | : | Gullybaba.com Panel |
| Publisher | : | Gullybaba Publishing House Pvt. Ltd. |
