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MTM-06 English Topics Covered
Block 1 – All Units
- Unit 1 – Introduction of Marketing
- Unit 2 – Marketing in a Developing Economy
- Unit 3 – Marketing of Services
- Unit 4 – Planning Marketing Mix
- Unit 5 – Market Segmentation
- Unit 6 – Marketing Organisation
- Unit 7 – Marketing Research and its Applications
- Unit 8 – Determinants of Consumer Behaviour
- Unit 9 – Models of Consumer Behaviour
- Unit 10 – Indian Consumer Environment
- Unit 11 – Product Decisions and Strategies
- Unit 12 – Product Life Cycle and New Product Development
- Unit 13 – Branding and Packaging Decisions
- Unit 14 – Pricing Policies and Practices
- Unit 15 – Marketing Communications
- Unit 16 – Advertising and Publicity
- Unit 17 – Personal Selling and Sales Promotion
- Unit 18 – Sales Forecasting
- Unit 19 – Distribution Strategies
- Unit 20 – Managing Sales Personnel
- Unit 21 – Marketing and Public Policy
- Unit 22 – Cyber Marketing
