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MTM-07 English Topics Covered
Block 1 – All Units
- Unit 1 – Introduction to Sales Management
- Unit 2 – Personal Selling
- Unit 3 – Sales Process
- Unit 4 – Selling Skills
- Unit 5 – Retail Communication: Sales Displays
- Unit 6 – Sales Force Management
- Unit 7 – Sales Planning and Organisation
- Unit 8 – Sales: Forecasting, Budget and Control
- Unit 9 – Marketing Communication Process
- Unit 10 – Promotional Media use: Case Study of India
- Unit 11 – Planning, Managing and Evaluating Promotional Strategy
- Unit 12 – Managing Sales Promotion
- Unit 13 – Managing Client Agency Relations
- Unit 14 – Message Design and Development
- Unit 15 – Media Selection, Planning and Scheduling
- Unit 16 – Measuring Advertising Effectiveness
