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MJM-20 English Topics Covered
Block 1 – Introduction to Communication
- Unit 1 – Communication: Concept and Process
- Unit 2 – Models of Communication
- Unit 3 – Theories of Mass Communication
- Unit 4 – Mass Communication Research: Principles and Process
Block 2 – Evolution of Massmedia
- Unit 1 – History of Journalism and Mass Communication
- Unit 2 – Print Media in India
- Unit 3 – Language Journalism in India
- Unit 4 – Development of Radio
- Unit 5 – Development of Television
- Unit 6 – Emergence of Digital Media
Block 3 – Ownership and Organizational Structures of Massmedia
- Unit 1 – Ownership Patterns of Media (Mass Media)
- Unit 2 – Feature and News Agencies
- Unit 3 – Government Media Organisations
- Unit 4 – Educational Media
- Unit 5 – Indian Film Industry
Block 4 – Integrated Marketing Communication
- Unit 1 – Advertising
- Unit 2 – Public Relations and Corporate Communication
- Unit 3 – Event Management
- Unit 4 – Integrated Marketing Communications
