Name: Marketing Strategies for the Tourism Development in Madhya Pradesh
SKU: IGNGB-PR-BTS-PTS06-33434
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IGNOU PTS-06 Project - Marketing Strategies for the Tourism Development in Madhya Pradesh

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PTS-06-Marketing-Strategies-for-the-Tourism-Development-in-MP

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SKU: IGNGB-PR-BTS-PTS06-33434 Categories: BTS, DTS, Projects

Description

Madhya Pradesh got its name because of its geographical position, being located in the centre of India. However, it's tagline 'The Heart of Incredible India' has more to do with the fact that it houses facets of the whole of India into this state. From the historical monuments to modern amenities, culture, food and people; this state gives a taste of the entire India packed within its geographical boundaries.

Objectives

The major objectives of the present study are as follows:
ToevaluatethepresentscenarioprevailinginthetourismofMadhyaPradesh.
To discuss the 7 P’s (Marketing Mix) of Madhya Pradesh Tourism.
To assess the role played by Govt. of Madhya Pradesh Tourism Department in Tourism Promotion.
To understand the various marketing strategies adopted by the tour operators and Govt. of Madhya Pradesh Tourism Department for promoting Madhya Pradesh Tourism.

PTS-06 English Topics Covered

Introduction
Madhya Pradesh Tourism
Madhya Pradesh Tourism Policy (Main Features)
Marketing Mix of Madhya Pradesh Tourism
Swot Analysis
Conclusion/ Summary
References

PTS-06 Projects Details

University	:	IGNOU (Indira Gandhi National Open University)
Title	:	Marketing Strategies for the Tourism Development in Madhya Pradesh
Language(s)	:	English
Code	:	PTS-06
Degree	:	BTS DTS
Subject	:	Tourism Marketing
Course	:	Projects
SKU	:	IGNGB-PR-BTS-PTS06-33434
Pages	:	Report 37, Synopsis 7
Size	:	2.11 MB, zip Format
Author	:	Gullybaba.com Panel
Publisher	:	Gullybaba Publishing House Pvt. Ltd.