Name: Marketing Strategies in Tourism
SKU: IGNGB-PR-BTS-PTS06-5690
Availability: InStock

IGNOU PTS-06 Project - Marketing Strategies in Tourism

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SKU: IGNGB-PR-BTS-PTS06-5690 Categories: BTS, DTS, Projects

Description

The 80’s were momentous for the tourism industry. We finally got the recognition, which was long overdue. The tourism sector is distinction of being declared a separate industry. But now we all reached to this point of maturing has an interesting and long story, until some time back that is around 20years nobody in India took tourism and hotel sector seriously. They just thought that, well there are some hotels with the purpose to provide a room with a bed for the traveler. What the traveler wanted, nobody wanted to know.

Objectives

To study the role of publicity in tourism & its historical background.
To investigate factors responsible for better publicity in tourism.
To study about promotional budgeting.

PTS-06 English Topics Covered

Introduction
Objectives & Research Methodology
Tourism Industry Evolution & Development
Evolution of Hotel and Catering Industry
Influence on the Development of the Hotel Industry
Changes in the Economic and Social Structure
Publicity and Advertising Publicity And Advertising-Definition And Explanation
Foundation of an Efficient Publicity Program
Collection of Material
Publicity in the Hotel Industry
Effective Modes of Advertising for Hotel Industry
Publicity- Planning and Co-Ordination
Integrating Strategy into an Overall Marketing Program
Factors Affecting How Much You Should Spend
Conclusion
Bibliography

PTS-06 Projects Details

University	:	IGNOU (Indira Gandhi National Open University)
Title	:	Indepth Study of Marketing Strategies in Tourism
Language(s)	:	English
Code	:	PTS-06
Degree	:	BTS DTS
Subject	:	Tourism Marketing
Course	:	Projects
SKU	:	IGNGB-PR-BTS-PTS06-5690
Pages	:	Report 58, Synopsis 9
Size	:
Author	:	Gullybaba.com Panel
Publisher	:	Gullybaba Publishing House Pvt. Ltd.