Name: Marketing Strategy of HPTDC (Himachal Pradesh Tourism Development Corporation) in Shimla
SKU: IGNGB-PR-BTS-PTS06-41299
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IGNOU PTS-06 Project - Marketing Strategy of HPTDC (Himachal Pradesh Tourism Development Corporation) in Shimla

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SKU: IGNGB-PR-BTS-PTS06-41299 Categories: BTS, DTS, Projects

Description

Tourism is a trade and industrial activity of immense global implication. The remarkable growth in tourism in modern times at the global level is due to various factors such as the impacts of globalization, emergence of the global village and preference for overseas jobs in general. According to world Tourism organization (WTO), “tourism enriches individuals, families, communities and the entire world”.

Objectives

The following objectives have been laid down for conducting the study.
To analyze the Himachal Pradesh Policy for the improvement of tourism sector.
To highlight Shimla in showcasing with tourism development.
To examine the barriers of international tourism in Shimla.
To analyze the international tourist opinion regarding the facilities provided in Shimla.
To suggest measures for promoting international tourism in Shimla.

PTS-06 English Topics Covered

Introduction
Review of Related Literature
Current Scenario of Tourism Industry in Himachal Pradesh and Shimla
Marketing Strategy of HPTDC in Shimla
Swat Analysis of HPTDC
Government Initiatives taken in Shimla for Tourism Promotion
Conclusion and Suggestions
Bibliography
Questionnaire

PTS-06 Projects Details

University	:	IGNOU (Indira Gandhi National Open University)
Title	:	Marketing Strategy of HPTDC (Himachal Pradesh Tourism Development Corporation) in Shimla
Language(s)	:	English
Code	:	PTS-06
Degree	:	BTS DTS
Subject	:	Tourism Marketing
Course	:	Projects
SKU	:	IGNGB-PR-BTS-PTS06-41299
Pages	:	Report 67, Synopsis 8
Size	:
Author	:	Gullybaba.com Panel
Publisher	:	Gullybaba Publishing House Pvt. Ltd.