Name: Consumer Buying Behaviour towards Organic Food: Study in Guwahati
SKU: IGNGB-PR-MA-MECP101-36976
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IGNOU MECP-101 Project - Consumer Buying Behaviour towards Organic Food: Study in Guwahati

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MECP-101-Consumer-Buying-Behaviour-towards-Organic-Food-Study-in-Guwahati

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SKU: IGNGB-PR-MA-MECP101-36976 Categories: MA, Projects

Description

The agricultural methods endured the technological revolution in the twentieth century. The invention and use of machinery had pushed traditional labour out of the farm, while the use of a large variety of chemical fertilizers and pesticides was introduced. Although this technical method of farming is still dominant, and helps to increase the yield but it does so without considering its effects on human health and the environment.

Objectives

Following objectives are formulated for the proposed study:
To study consumers awareness and their sources of information about Organic Food
To identify the factors that affect consumers’ attitude towards organic Food
To identify the profile of organic food consumers on various socio- demographic variables
To study the purchase pattern of organic food consumers
To identify the level of satisfaction with organic food.

MECP-101 English Topics Covered

Introduction
Review of Related Literature
Objectives and Research Methodology
Data Analysis and Interpretations
Findings, Discussions and Recommendations
Bibliography
Questionnaire

MECP-101 Projects Details

University	:	IGNOU (Indira Gandhi National Open University)
Title	:	Consumer Buying Behaviour towards Organic Food: A Case Study in Guwahati
Language(s)	:	English
Code	:	MECP-101
Degree	:	MA
Subject	:	MEC – Economics
Course	:	Projects
SKU	:	IGNGB-PR-MA-MECP101-36976
Pages	:	Report 174, Synopsis 13
Size	:	1.48 MB, zip Format
Author	:	Gullybaba.com Panel
Publisher	:	Gullybaba Publishing House Pvt. Ltd.