Name: Consumer’s Awareness and Satisfaction Regarding the Online Buying: Study in Delhi Region
SKU: IGNGB-PR-MA-MECP101-36985
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IGNOU MECP-101 Project - Consumer’s Awareness and Satisfaction Regarding the Online Buying: Study in Delhi Region

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MECP-101-Consumers-Awareness-and-Satisfaction-Regarding-the-Online-Buying

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SKU: IGNGB-PR-MA-MECP101-36985 Categories: MA, Projects

Description

Electronic Shopping is a recent phenomenon in the field of E-Business and is definitely going to be the future of shopping in the world. Most of the companies are running their on-line portals to sell their products/services on-line. Though online shopping is very common outside India, its growth in Indian Market, which is a large and strategic consumer market, is still in line with the global market.

Objectives

Following objectives are formulated for the proposed study:
To study the Perception of Indian Consumers regarding the online buying behaviour with reference to awareness and customers satisfaction.
To assess the ability of E-Shopping sites to attract and retain customers in Indian Environment.
To study the nature and impact of various promotional strategies/methods on E-shopping.
To analyze the Shift in Buying Behaviour among Indian Consumers with reference to buying channels.
To study the factors due to which the potential customers do not use E- Shopping as their buying channel.

MECP-101 English Topics Covered

Introduction
Review of Related Literature
Research Methodology
Data Analysis and Interpretations
Major Findings, Conclusions and Suggestions
Bibliography
Questionnaire

MECP-101 Projects Details

University	:	IGNOU (Indira Gandhi National Open University)
Title	:	Consumer's Awareness and Satisfaction Regarding the Online Buying: An Analytical Study in Delhi Region
Language(s)	:	English
Code	:	MECP-101
Degree	:	MA
Subject	:	MEC – Economics
Course	:	Projects
SKU	:	IGNGB-PR-MA-MECP101-36985
Pages	:	Report 90, Synopsis 16
Size	:
Author	:	Gullybaba.com Panel
Publisher	:	Gullybaba Publishing House Pvt. Ltd.