Name: A Study of Expansion and Reviewing of Distribution Network of Amul
SKU: IGNGB-PR-MBA-MS100 (MM)-34702
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IGNOU MS-100 (MM) Project - A Study of Expansion and Reviewing of Distribution Network of Amul

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SKU: IGNGB-PR-MBA-MS100 (MM)-34702 Categories: MBA (MS), Projects

Description

Gujarat Cooperative Milk Marketing Federation Ltd. (GCMMF), is India's largest food product marketing organisation. Its daily milk procurement is approx 13 million lit (peak period) per day from 16,117 village milk cooperative societies, 17 member unions covering 24 districts and 3.18 million milk producer members.

Objectives

To study the retail outlets base for AMUL products in the city.
To study to what extent there is Brand Awareness of the name AMUL.
To study the brand recall of respondents.
To analyse the advantages and limitations of the present distribution network of the Co.
To study the buying behaviour and brand preference of the consumer in the city.
Also, to draw conclusion and suggest some recommendations.

MS-100 (MM) English Topics Covered

Introduction
Literature Review
Theoretical Approach
Methodology
Data Analysis and Interpretation
Conclusion
Suggestions
Bibliography
Annexure

MS-100 (MM) Projects Details

University	:	IGNOU (Indira Gandhi National Open University)
Title	:	A Study of Expansion and Reviewing of Distribution Network of Amul
Language(s)	:	English
Code	:	MS-100 (MM)
Degree	:	MBA (MS)
Subject	:	Marketing Management
Course	:	Projects
SKU	:	IGNGB-PR-MBA-MS100 (MM)-34702
Pages	:	Report 87, Synopsis 15
Size	:	1.03 MB, zip Format
Author	:	Gullybaba.com Panel
Publisher	:	Gullybaba Publishing House Pvt. Ltd.