Name: Consumer’s Awareness and Satisfaction Regarding the Online Buying: Study in Kuwait
SKU: IGNGB-PR-MBA-MS100 (MM)-34715
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IGNOU MS-100 (MM) Project - Consumer’s Awareness and Satisfaction Regarding the Online Buying: Study in Kuwait

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SKU: IGNGB-PR-MBA-MS100 (MM)-34715 Categories: MBA (MS), Projects

Description

Electronic Shopping is a recent phenomenon in the field of E-Business and is definitely going to be the future of shopping in the world. Most of the companies are running their on-line portals to sell their products/services on-line. The internet revolution has brought about a paradigm shift in the way things are done. The Internet and worldwide web (www) have dramatically changed the way consumers seek and use information.

Objectives

Following objectives are formulated for the proposed study:
To study the Perception of Consumers regarding the online buying behaviour with reference to awareness and customers satisfaction.
To assess the ability of E-Shopping sites to attract and retain customers in Kuwait Environment.
To study the nature and impact of various promotional strategies/methods on E-shopping.
To analyze the Shift in Buying Behaviour among Consumers with reference to buying channels.
To study the factors due to which the potential customers do not use E- Shopping as their buying channel.

MS-100 (MM) English Topics Covered

Introduction
Review of Related Literature
Research Methodology
Data Analysis and Interpretations
Major Findings Conclusion and Suggestions
Bibliography
Questionnaire

MS-100 (MM) Projects Details

University	:	IGNOU (Indira Gandhi National Open University)
Title	:	Consumer's Awareness and Satisfaction Regarding the Online Buying: An Analytical Study in Kuwait
Language(s)	:	English
Code	:	MS-100 (MM)
Degree	:	MBA (MS)
Subject	:	Marketing Management
Course	:	Projects
SKU	:	IGNGB-PR-MBA-MS100 (MM)-34715
Pages	:	Report 101, Synopsis 11
Size	:	594.14 KB, zip Format
Author	:	Gullybaba.com Panel
Publisher	:	Gullybaba Publishing House Pvt. Ltd.