Name: Customer Satisfaction towards the Hotel: Study of Kiranshree Grand, Guwahati
SKU: IGNGB-PR-MBA-MS100 (MM)-40609
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IGNOU MS-100 (MM) Project - Customer Satisfaction towards the Hotel: Study of Kiranshree Grand, Guwahati

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SKU: IGNGB-PR-MBA-MS100 (MM)-40609 Categories: MBA (MS), Projects

Description

Customer satisfaction is a business philosophy which tends to the creation of value for customers, anticipating and managing their expectations, and demonstrating ability and responsibility to satisfy their needs. Quality of service and customer satisfaction are critical factors for success of any business (Gronoos, 1990; Parasuraman et al., 1988). As Valdani (2009) points out: enterprises exist because they have a customer to serve.

Objectives

The following objectives are formulated for the present study:
To study the marketing services provided by the Kiranshree Grand, Guwahati.
To identify the level of customer satisfaction towards various hotel attributes like, quality offered, quantity provided, varieties available, interior decoration, parking facility, drive-in facility, neatness and cleanliness, amenities, price, taste and waiters’ service.
To seek out the customers’ order of preference towards the various hotel attributes
To identify the customer’s choice of cuisine and branch
To appreciate customers’ gourmet and suggest various strategies to be implemented in order to make customer-oriented surfeit.

MS-100 (MM) English Topics Covered

Introduction
Review of Related Literature
Profile of Kiranshree Grand
Research Methodology
Data Analysis and Interpretations
Major Findings, Conclusion and Suggestions
Conclusion
Bibliography
Questionnaire

MS-100 (MM) Projects Details

University	:	IGNOU (Indira Gandhi National Open University)
Title	:	Customer Satisfaction towards the Hotel: A Case Study of Kiranshree Grand, Guwahati
Language(s)	:	English
Code	:	MS-100 (MM)
Degree	:	MBA (MS)
Subject	:	Marketing Management
Course	:	Projects
SKU	:	IGNGB-PR-MBA-MS100 (MM)-40609
Pages	:	Report 95, Synopsis 16
Size	:	785.12 KB, zip Format
Author	:	Gullybaba.com Panel
Publisher	:	Gullybaba Publishing House Pvt. Ltd.