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Description
In the recent times, strategic thinking all through has been focusing on major forces external and internal to the company that can affect its existence in future. Previously, the strategies were largely evolved around issue of ‘continuity’. Some important strategies in this respect are that of ‘continuity’ and ‘logic incrementalism’. The organizations used to form strategies so as to survive and grow by maintaining continuity in their business domain. The strategy of incrementalism also focuses on continuity with an incremental change to dynamic evolution. Stability used to be considered a key success factor. In the last two decades, the globalization process made the business environment highly turbulent and the concern of ‘change’ has received immense interest both by strategic thinkers and practitioners.
