Name: Customer Value Management
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IGNOU BRL-109 Customer Value Management - Latest Solved Assignment

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IGNOU - BRL-109 (Jan 24 - Dec 24) Solved Assignment

Are you looking to download a PDF soft copy of the Solved Assignment BRL-109 - Customer Value Management? Then GullyBaba is the right place for you. We have the Assignment available in English language. This particular Assignment references the syllabus chosen for the subject of Business Administration, for the January 2024 - December 2024 session. The code for the assignment is BRL-109 and it is often used by students who are enrolled in the BBARIL Degree. Once students have paid for the Assignment, they can Instantly Download to their PC, Laptop or Mobile Devices in soft copy as a PDF format. After studying the contents of this Assignment, students will have a better grasp of the subject and will be able to prepare for their upcoming tests.

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IGNOU BRL-109 (January 2024 – December 2024) Assignment Questions

(A) Short Type Questions

1. How would you identify and segment customers based on their value to the business? Can you provide examples of criteria you would use for segmenting customers in a CVM strategy?

2. Why is customer retention cost effective? Give instances from your experience.

3. Define product life cycle critical element? Why customer need is important to be linked to product life cycle?

4. Does the concept of holistic shopping experience really apply in the practical retails industry? Site an example of how this concept can be used by retailers to generate new customers.

5. What is the role of cost control in retail differentiation strategy? Also explain, why retailers require differentiating strategies to build CVM.

6. Explain the customer value generation process and the role of appropriate customer feedback in the customer value generation process.

7. What is RFID? Explain the role of RFID in creating customer value? How is it different from bar code?

(B) Essay Type Questions

8. Design a strategy to improve service quality in a hotel chain. Consider aspects such as employee training, customer feedback mechanisms, and technology integration to enhance the overall guest experience.

9. Develop a plan for integrating AI-driven chat bots into your e-commerce platform to enhance customer support. Outline key implementation steps, addressing potential challenges and ensuring a seamless customer experience.

BRL-109 Assignments Details

University	:	IGNOU (Indira Gandhi National Open University)
Title	:	Customer Value Management
Language(s)	:	English
Code	:	BRL-109
Degree	:	BBARIL
Subject	:	Business Administration
Course	:	Core Courses (CC)
Author	:	Gullybaba.com Panel
Publisher	:	Gullybaba Publishing House Pvt. Ltd.